Campaign for Tobacco-Free Kids Selects NavigationArts for Website Redesign

MCLEAN, VIRGINIA, August 27, 2008 – NavigationArts has been selected by the Campaign for Tobacco-Free Kids, a leading non-profit advocacy organization founded to lead the fight to reduce tobacco use in the United States and around the world, to design a new online presence that more effectively engages their constituents in support of their mission, through a user-centered Web experience.

NavigationArts will work with the website’s key stakeholders to build consensus around an online strategy that aligns user needs with organizational goals. The resulting strategy will form the foundation for a new website design that will establish www.tobaccofreekids.org as the online destination for advocacy and information on tobacco control policy.

The Campaign for Tobacco-Free Kids must communicate effectively with a diverse set of constituencies through its website – audiences that range from policymakers who influence legislation to activists, donors, and the media. It will be important to tailor the user experience to these distinct audiences so that they can quickly find the information that is relevant to them, and easily engage in action on their behalf. NavigationArts is adept at prioritizing content for varied audiences and structuring the site to create intuitive pathways for finding content and interacting online.

"NavigationArts is excited to apply our expertise developing effective web strategy, information architecture, and visual design to build an engaging web presence for The Campaign for Tobacco-Free Kids," said Leo Mullen, NavigationArts’ CEO. "NavigationArts will ensure that their new website is aligned with their organizational goals and helps them serve their important mission to the fullest extent possible."

About The Campaign for Tobacco-Free Kids

The Campaign for Tobacco-Free Kids is a leader in the fight to reduce tobacco use and its devastating consequences in the United States and around the world. By changing public attitudes and public policies on tobacco, we strive to prevent kids from smoking, help smokers quit and protect everyone from secondhand smoke. We work to:

• Educate the public and policy makers about the tobacco problem and its solutions.
• Expose and counter tobacco industry efforts to market to children and mislead the public.
• Advocate for proven solutions that reduce tobacco use and exposure to secondhand smoke.
• Mobilize organizations and individuals to join the fight agains tobacco use.
• Empower a tobacco-free generation by fostering youth leadership and activism.
• Enhance tobacco prevention efforts worldwide by sharing programs and information with international partners.

About NavigationArts

NavigationArts is a user experience consultancy that provides Internet strategy, usability, information architecture, interface design, content management, and development services. The firm creates exceptional online user experiences that drive business value for communications and commerce.